Lucky Charms Collection: The Meaning Behind Each Charm

Charms have always been about more than decoration. They’re tiny talismans, markers of intention, memory, and a little everyday magic.

Our Lucky Charms collection brings together seven classic symbols, each reinterpreted in true Brave Daughters style: elevated, meaningful, and designed to be worn your way.

Join our early access list to get in on the Lucky Charms before everyone else.

Why We Love Charms

Jewelry With Intention

Charms let you tell a story, layered, personal, and evolving. They’re meant to be mixed, stacked, and lived in.

A Modern Take on Tradition

Each charm in this collection pulls from long-standing symbols of luck and protection, reimagined for modern wear.

Meet the Seven Lucky Charms

Lucky Cat

Often associated with good fortune and prosperity, the Lucky Cat is a symbol of invitation and abundance: a reminder to stay open to what’s coming your way.

Perfect for: new beginnings, business goals, or calling in good energy.

Italian Horn (Cornicello)

A traditional symbol of protection, the Italian Horn is worn to ward off negative energy and bring strength.

Perfect for: protection, resilience, and honoring heritage.

Four-Leaf Clover

Rare and universally recognized, the four-leaf clover represents luck, hope, faith, and love.

Perfect for: milestone moments, fresh starts, or everyday optimism.

Fortune Cookie

A nod to surprise and possibility, the Fortune Cookie symbolizes unexpected luck and trusting the unknown.

Perfect for: big leaps, reinvention, or embracing change.

Dice

Dice represent chance, risk, and confidence: a reminder that sometimes you have to roll the dice and go for it.

Perfect for: bold decisions, risk-takers, and trusting your instincts.

Heart

A classic symbol of love, elevated with a tiny seed pearl to represent wisdom and emotional depth.

Perfect for: self-love, meaningful relationships, or sentimental gifting.

Horseshoe

Traditionally worn for luck and protection, the horseshoe is paired with turquoise, a stone long associated with healing and safe travel.

Perfect for: protection, grounding, and keeping luck close.

How to Wear Lucky Charms

Stack Them or Keep It Simple

• One charm for a clean, intentional look

• Multiple charms to tell a layered story

Designed for Everyday Wear

Each charm is made to move with you: whether worn on a bracelet, necklace, or permanent jewelry chain.

Why We Created the Lucky Charms Collection

Luck isn’t about superstition, it’s about intention. These charms are small reminders of what you’re calling in, protecting, or holding close.

Because sometimes, a little gold is all the luck you need.
Join our early access list to get in on the Lucky Charms before everyone else.